Change Management vs. Change Leadership — What's the Difference? скачать в хорошем качестве

Change Management vs. Change Leadership — What's the Difference?

John Kotter discusses the difference between "change management" and "change leadership," and whether it's just a matter of semantics. These terms are not interchangeable. The distinction between the two is actually quite significant. Change management, which is the term most everyone uses, refers to a set of basic tools or structures intended to keep any change effort under control. The goal is often to minimize the distractions and impacts of the change. Change leadership, on the other hand, concerns the driving forces, visions and processes that fuel large-scale transformation. In this video, I delve a little deeper into the differences between the two concepts, and highlight why we need more change leadership today.