From Kickstarter to Cult Brand with Brandon Kim of Brevitē скачать в хорошем качестве

From Kickstarter to Cult Brand with Brandon Kim of Brevitē

From Kickstarter to thriving brand, Brevitē is a case study in how a challenger wins without a war chest. Learn more at https://justcreative.com/podcast In this episode of JUST Branding, we sit down with Brandon Kim, co-founder of Brevitē, to unpack how a scrappy Kickstarter project became a beloved camera bag brand for photographers, creators, and everyday explorers. We get into the real strategy behind their early momentum, including how they positioned in a crowded category, what they got right about their audience, and how they balanced instinct, research, and creative direction to build a brand people want to be part of. Brandon also shares what bootstrapping taught them about pace, priorities, and protecting the “soul” of the brand while scaling operations. If you’re building a DTC brand, growing a challenger business, or trying to create genuine community instead of empty reach, this one’s packed with practical lessons you can steal. In this episode, you’ll learn: How Brevitē found whitespace in a saturated market What made their Kickstarter campaign resonate early How they approached positioning, identity, and brand voice The tradeoffs of bootstrapping versus outside investment How they built community and creator advocacy without chasing vanity metrics What’s next as Brevitē evolves from product to lifestyle ____________ SUBSCRIBE:    / justcreative   JOIN THE JUST CREATIVE FLAIR NEWSLETTER https://justcreative.com/brandingbrie... Get 100’s of FREE branding & design resources LEARN BRAND STRATEGY Brand Master Secrets Brand Strategy Course - http://justcreative.com/go/bms Brand Strategy Courses Reviewed - https://justcreative.com/best-brand-s... FREE Brand Strategy Resources - https://justcreative.com/best-brand-s... CONNECT WITH JACOB CASS   / justcreative     / jacobcass     / justcreativedesign     / justcreative     / jacobcass   https://dribbble.com/justcreative/ https://justcreative.com (Jacob’s Website) https://justcreative.com/contact (Contact Form) CONNECT WITH MATT DAVIES https://www.mrmattdavies.me/   / mattgdavies     / mrmattdavies     / mrmattdavies   JOIN OUR COMMUNITY https://justcreative.com/community LISTEN TO THE JUST BRANDING PODCAST https://justcreative.com/podcast JACOB’S GEAR All Jacob’s Gear: https://justcreative.com/design-busin... Logitech MX Master Mouse 3 - http://justc.co/lP7U5 (Amazon) Rodecaster Pro Studio - http://justc.co/Asph (Amazon) BenQ 32” 4K Monitor - http://justc.co/h6Rd (Amazon) Sony FX30 Camera - http://justc.co/MFdn20 (Amazon) Apple Macbook Pro 16” - http://justc.co/VNIMu (Amazon) Bose QuietComfort 20 Headphones - http://justc.co/xPeL (Amazon) RESOURCES: Popular Articles: https://justcreative.com/popular-arti... Tech Buying Guides: https://justcreative.com/buying-guides Design Resources: https://justcreative.com/design-resou... Tools & Resources: https://justcreative.com/top-resources Courses & Books: https://justcreative.com/courses Shop: https://justcreative.com/shop/ SUPPORT THE CHANNEL: Support our channel by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏 Amazon - Get everything you need: http://justc.co/8biRB 🙏 Adobe Creative Cloud Software - Get 65% off here: http://justcreative.com/go/adobe 🙏 Bloom - Invoicing & Client Management https://justcreative.com/go/bloom/ 🙏 Envato - The Ultimate Creative Subscription: https://justcreative.com/go/envato/ 🙏 TheFutur - Courses, Templates & Downloads: https://justcreative.com/go/thefutur 🙏 KIT - Email Service Provider: https://justcreative.com/go/convertkit 🙏 Wix - Website Builder & Hosting: http://justcreative.com/go/wix 🙏 Logo Package Express - Export logos, fast: http://justcreative.com/go/wix #brandstrategist #branddesigner #branding #brand #podcast #brandstrategy #branddesign