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Interviewing participants, like surveys, can be done well, or very poorly. When a person is not prepared for a user interview, it shows. Amateur interviews happen when: • You don’t ask the right questions • You ask questions filled with bias or are leading • You don’t gain information that the team can take action on • You don’t want these things on YOUR next user interview. This talk helps prepare you to conduct UX interviews that provide value to your team, your stakeholders and the product you are working on. From this talk you will gain an understanding about: • How to develop a good research plan and discussion guide • How to prepare the interview for success • What your role is as the interviewer • How to build rapport and why that is important • What makes great interview questions • What to do when your interview does not go as planned and how to recover • Quick tips and tricks to make you an interview master artiste