The Luxury Automaker Which Changed Aerospace Industry Forever ? скачать в хорошем качестве

The Luxury Automaker Which Changed Aerospace Industry Forever ?

In this YouTube video, we delve into the success story of Rolls-Royce, the company that dominates the aerospace industry with more than 18% market share. This iconic brand is known for its luxury, style, and engineering excellence. However, in this video, we will not talk about the luxury car brand, but instead, focus on how Rolls-Royce revolutionized the industry with its customer-centric approach. We explore how pivoting from product-centric to customer-centric not only helped Rolls-Royce become an industry leader but also alleviated the business by leaps and bounds. Rolls-Royce introduced the world to revolutionary Subscription Economy concepts such as Servitization and Power by the Hour, which transformed the way customers thought about owning and operating aircraft engines. By providing engines, maintenance, and support services required to keep the engines running smoothly and charging a fee based on the number of hours their engines were used, Rolls-Royce was able to offer a complete package of products and services to their customers. The Power by the Hour model not only shifted the financial risk of engine ownership from the airline to Rolls-Royce but also generated a steady stream of revenue over a longer period of time, stabilizing its financial performance and reducing the impact of economic cycles. In this video, we will explore how these models and programs introduced by Rolls-Royce defined it as the dominant and revolutionary force in the aerospace domain, making it a quintessential business case study illustration. So, stay tuned to learn more about the Advent of Servitization and the Birth of Power by the Hour. Follow us on other social media platforms: Instagram:   / mindfulnessbyvindo   Facebook: https://www.facebook.com/profile.php?... #mindfulnessbyvindo #rollsroyce #businesscasestudy #businessstrategy #aerospace #airlineindustry