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Ecommerce Website Tips and Tricks: Post-purchase CRO, Customer Support, and Email Marketing

In this video, Eric shares his best practices around Ecommerce Website Tips and Tricks: Post-purchase CRO, Customer Support, and Email Marketing. Eric built a tool called ReConvert ​that helps people drive more sales on the customer thank you page. Here are a few of his best tips and tricks: It's super important that you optimize your thank you page. We've taken customers from 0 to as high as a 10% conversion on thank you pages. Transactional emails drive traffic to thank you page and based on our data, customers visit the thank you pages on average 2.7 times per order. A great way to upsell and cross-sell products is by offering same product purchased at additional discount, only now for the next few minutes. If they decline, offer the same product with even bigger discount. Offer multiple types of offers since different customers respond differently to various offers. We've seen the following be super effective: On the thank you page, display a popup with time sensitive offer on entire store, where the discount auto applies. Cart recovery is the most powerful automation for ecommerce stores. Make sure you keep testing and optimizing. You can learn more about ReConvert here: https://www.reconvert.io/ #ecommerce #ecom #ecomm #ecommercetip #ecommercetips #ecommercetipsandtricks #postpurchase #cro #customersupport #emailmarketing