Why Most ‘Data-Driven’ Marketing Is Broken скачать в хорошем качестве

Why Most ‘Data-Driven’ Marketing Is Broken

In this episode, I sit down with Kelly Gordon, founder of Dapper Codes, to talk about the uncomfortable realities behind modern marketing analytics, SEO advice, and the systems businesses rely on to make decisions. We break down why so many companies claim to be data-driven when their tracking is incomplete, their analytics are misconfigured, and their marketing strategies are built on assumptions instead of real insight. Kelly also shares how search engines actually interpret content today, why the “write for humans vs robots” debate is misunderstood, and why most businesses are optimizing for the wrong signals. If you're a founder, marketer, or agency owner trying to make smarter marketing decisions, this conversation will challenge a lot of common advice you hear online. In this episode we cover: Why most “data-driven marketing” isn't actually data-driven The real problem with Google Analytics setups Why incomplete data leads to bad marketing decisions The myth of writing for humans vs writing for search engines How search engines actually interpret website content Why so many businesses are optimizing the wrong metrics How founders should think about marketing data Connect with Kelly Gordon: Dapper Codes → https://dappercodes.com   / kellybryn