ChatGPT Is Now a Home Search Tool. Here's What That Means for Your Listings as a Real Estate agent. скачать в хорошем качестве

ChatGPT Is Now a Home Search Tool. Here's What That Means for Your Listings as a Real Estate agent.

Over 50% of all search is now done through AI — and most real estate agents have no idea what that means for their listings. In this video, I'm breaking down exactly how buyers are using tools like ChatGPT (connected directly to Zillow) to search for homes right now, and why your current listing descriptions may be completely invisible to that search. You'll learn: What GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) actually are and why they matter more than traditional SEO right now How a buyer can connect ChatGPT to their Zillow account and search for homes using natural conversation instead of filters Why your MLS description isn't enough anymore and what to do about it The exact prompt framework I use to write listing descriptions that get found by AI-driven search How to create platform-specific versions of your listing for Zillow, Realtor.com, and Homes.com in under two minutes This isn't theory. I'm showing you live in the video exactly how a buyer searches, how AI interprets that search, and how you can reverse-engineer that process to get your listings in front of the right buyers. The good news? You don't need to be a tech expert. You need about two minutes and the right prompt. Grab my free prompt book here: http://www.matthewrathbun.com/ai Timestamps: 0:00 - Why AI search has changed everything for agents 1:00 - What GEO and AEO actually mean 2:30 - Live demo: Buyer uses ChatGPT + Zillow to search for a home 5:00 - What this means for your listing descriptions 8:00 - The exact prompt I use for listing content 11:00 - Creating platform-specific listing descriptions 16:00 - How this applies to your website, bio, and blog content If you found this helpful, subscribe for more no-fluff real estate marketing and AI strategy every week. Drop your questions in the comments. I read them all. Listing Prompt: You are an expert marketing content writer. Using a warm and inviting tone, with some excitement, please write the following listing description for MLS. Use good SEO techniques, create a call to action to set a showing for the home soon, and limit the description to 1500 characters. After the description with hooks to see the property, add an AEO section in FAQ formatting related to the community the property is found in. All responses should be flattering to the property. The overall description should encourage a buyer to buy the home. Focus on how a buyer can enjoy the property. Write at a 7th-grade reading level and ensure that content is in compliance with all Fair Housing regulations. Do not use the phrase “dream home”. Create content using the StoryBrand framework by Donald Miller. 0:00 Introduction 0:27 Modern AI Search 1:03 SEO, GEO, AEO 2:09 LongTail 2:43 AI Search 3:04 Zillow Plugin 3:38 AI Home Search 8:51 Listing Prompt with AEO 15:57 Aggregation Prompt 17:20 Wrap-up 🖥 Visit my website for more resources, tools, and tutorials: https://www.matthewrathbun.com 🎥 Recommended Gear:  https://www.matthewrathbun.com/gear/ 📚 Reading Suggestions: https://www.matthewrathbun.com/booklist/ 🧰 Resources for Realtors: https://www.matthewrathbun.com/resour... 👨‍💻 You can follow me on social media: BlueSky: https://bsky.app/profile/matthewrathb... LinkedIn:   / matthewrathbun1   Instagram:    / matthew_rathbun   Facebook:   / matthewrathbunrealtor   Meet Matthew I love people, technology, and productivity, and when I bring all of those things together I am most happiest.  I am a national speaker on various topics including technology, marketing, and risk management most often within the Real Estate Industry.  Most of all I just want to see others succeed and share the awesomeness of the world around me with whoever would like to hear about it.  Want to more - click here: https://www.matthewrathbun.com/meet_m... 👮 Disclaimers: Opinions are mine alone and do not reflect those of my employees or clients Some links are affiliate links to some products and I may receive compensation 😇 Matthew Rathbun is not an attorney. Information provided is not deemed to be legal advice.  Whenever there is a question of legality you are encouraged to seek competent legal advice in the jurisdiction in which you need assistance.  Matthew Rathbun is a licensed broker and REALTOR® with Coldwell Banker Elite in Fredericksburg, VA, and holds a broker’s license in the Commonwealth of Virginia, State of Maryland, and District of Columbia.  North Star Academy and Four Pillars Education, Inc. or licensed real estate schools in the Commonwealth of Virginia.