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Eric Mercado is the Co-founder, COO, and CFO of Terpli, an AI-driven product recommendation tool for dispensaries. As a high-performing entrepreneur, business advisor, Big 4 assurance manager, and CPA, he has experience in private and public sectors, working in industries, including cannabis, consumer products, real estate, mining and metals, recycling, oil and gas, and manufacturing. Here’s a glimpse of what you’ll learn: • [00:00] Introduction • [1:28] Do all cannabis products cause “the munchies”? • [5:58] How cannabis effects vary • [9:02] Eric Mercado shares Terpli’s founding story and mission • [16:57] The use cases for Terpli • [25:40] How dispensary owners can integrate Terpli into their business models • [31:12] An overview of Terpli’s software integrations • [34:31] AI’s role in providing personalized product recommendations to cannabis consumers • [37:49] Marketing campaign strategies for Terpli and its dispensary clients • [53:47] Terpli’s subscription model and offerings • [1:03:48] What’s next for Terpli? In this episode… The cannabis industry is still in its infancy, so many inexperienced consumers believe high THC levels correlate with higher-quality products. Yet individuals react differently to the various cannabinoids present in cannabis, with some not able to tolerate high THC levels. How can dispensaries empower their budtenders to provide personalized recommendations to consumers? After experiencing an adverse reaction to a particular terpene present in high THC products, Eric Mercado developed an AI-driven platform that educates consumers on cannabis products beyond THC levels. Rather than replacing budtenders, AI can personalize recommendations and provide insights into product chemistry, allowing budtenders to help customers make informed purchasing decisions. With these tools, dispensaries can increase their sales, cart sizes, and customer bases. In the latest episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson host Eric Mercado, the Co-founder, COO, and CFO of Terpli, to talk about AI-powered product recommendations for dispensaries. Eric shares marketing campaign strategies for dispensaries, the use cases for Terpli, and the platform’s subscription model and offerings. Resources mentioned in this episode: • Michele Ringelberg on LinkedIn - / micheleringelberg • Olivia Johnson on LinkedIn - / olivia-nicole • ThrivePOP - https://thrivepop.com/ • Eric Mercado on LinkedIn - / mercado-cpa • Eric Mercado’s email: [email protected] • Terpli - https://terpli.io/ • “Springbig Strategies: The Future of Email and Text Marketing in the Cannabis Industry” with Eric Zeiri and Corey Hines on Marketing That POPs - https://blog.thrivepop.com/marketing-... • Springbig - https://springbig.com/ Sponsor for this episode... This episode is brought to you by ThrivePOP, the #1 cannabis marketing agency for B2B and B2C companies. We are a women-led team of strategists, graphic designers, social media specialists, and web developers who work with dispensaries and cannabis service businesses to implement marketing strategies in a regulated industry. ThrivePOP creates unique marketing campaigns to inspire, create, and grow cannabis-focused businesses. To learn more, visit https://thrivepop.com/ or book a meeting with a dedicated marketing strategist at https://thrivepop.com/contact-us.