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Most Amazon FBA sellers don't quit because they're bad at the business or because it's too hard. They quit because progress feels invisible for a really long time. Upfront you're dealing with ungating, amazon suspension risks, price tanking, tons of fees, etc... and anything positive you put into the business, won't be felt till much later. Many people can't handle that delayed gratification aspect of FBA and end up bailing before the magic happens. In this video, I break down the Plateau of Disappointment of Amazon FBA. The phase where you're doing all the work, spending money on inventory, dealing with issues and rejections... and it feels like you're not getting anywhere. If you're a reseller (wholesale, online arbitrage, retail arbitrage.. even in private label), this is the part no one prepares you for. No motivation or hype in this one... just the reality of building a real Amazon business.