What Brings a Brand LIFE? ft. a VP of Creative @ Liquid Death (Andy Pearson) скачать в хорошем качестве

What Brings a Brand LIFE? ft. a VP of Creative @ Liquid Death (Andy Pearson)

How did a canned water brand become cooler than beer? ⚡💀 We sit down with Andy Pearson, VP of Creative at Liquid Death, to break down the rebellious storytelling, branding magic, and marketing strategies behind one of the fastest-growing beverage brands in the world. After 12+ years as a copywriter and creative director in top ad agencies, Andy now leads creative at Liquid Death—bringing humor, authenticity, and punk-rock energy to a mission focused on health and sustainability. In this episode of Linen Suit & Plastic Tie, we dive into: • How to make healthy products feel cool • Why great branding is about telling a powerful story • How Liquid Death built a diehard fanbase from water • What it really takes to inject life into a brand ✨ If you love storytelling, branding, marketing, or just want to hear how an “evil mission” can drive serious impact—you’ll love this episode. Full video episodes now on YouTube and wherever you get your podcasts. — 🎧 Listen on Spotify: https://open.spotify.com/episode/2DAv... 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... 🌐 More episodes and info: https://www.LSPTPod.com #LSPTPod #LiquidDeath #Storytelling #BrandStorytelling #MarketingStrategy #CreativeBranding #HealthyBrands #StorytellingMatters #PodcastDiscovery #StorytellingInMarketing