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Most sellers use AI for prospecting. But the teams closing 10 to 30% more are using AI where deals are actually won: pre-sales. In this episode of AI Powered Seller, Jake sits down with David Maloof (Founder and Managing Partner, Pre-Sales Advisory Group) to break down why discovery, storytelling, and demo execution are the real leverage points, and how AI is changing the way top SEs and AEs work together. If you’ve ever thought: “Our demos are getting worse, not better…” “Buyers are walking in more prepared than we are…” “Is pre-sales the best job in sales that no one talks about?” …this one will hit. What you’ll learn ➡️ Why AI’s highest ROI shows up before the demo, not just outbound ➡️ How to run AI-assisted discovery that feels credible, not creepy ➡️ What point of view discovery looks like, validation over interrogation ➡️ How top teams use AI to upgrade demos using transcripts and feedback loops ➡️ The future of Sales and SE partnerships, and why AI brings the relationship back ➡️ The 2 traits that will separate top SEs in 2026 and beyond: curiosity and consistency ➡️ How AI supports frameworks like MEDDIC and MEDPIC without replacing judgment Learn more about Skaled: https://www.skaled.com Jake's LinkedIn: / jakedunlap David's LinkedIn: / dmaloof Check out Journey AI: http://meetjourney.ai/ AI Certification for Reps: https://bit.ly/ai-sales-certification... AI Certification for Managers: https://bit.ly/ai-sales-certification... Want Jake’s AI Playbook? Go to one of Jake’s LinkedIn posts and comment or DM the word “prompt” If this helped, hit like, subscribe, and share it with your sales or SE Slack channel.