What is DTC and How it Effects the Consumer скачать в хорошем качестве

What is DTC and How it Effects the Consumer

DTC (direct-to-consumer) recently took over the eCommerce industry. This model eliminates all middlemen in the industry and supposedly reduces customer costs. Large DTC supplement brands dominate the space with their beautifully packaged supplements. Here is the thinking: DTC helps brands make more money because they are cutting out middlemen (distributors and retailers), and consumers win because they are getting better quality at a better price. Sadly, the data does not bear that out. As it turns out, the DTC model often costs brands more money to get a DTC product into the hands of consumers, and as a result, consumers are paying more for less. Greg spends a few minutes breaking down how this recent trend actually increases the costs for the consumer. Who are we? The supplement industry is filled with products and companies that range from very good to very evil. If you are a consumer and get overwhelmed by all the choices and conflicting marketing spin, this blog is for you. The owner of Inside Herbs, Greg Howlett is a 25-year veteran of the supplement industry with experience in product development, marketing, and distribution. Greg’s Five Rules About Supplements Brand reputation matters a lot Online reviews are not reliable Anecdotal evidence is not evidence Good products have scientific backing Quality and price are often not correlated