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Before you buy your next designer fragrance, there are a few things I wish more consumers understood. In this video, I’m sharing insights from a perfumer and fragrance founder’s perspective — not to discourage anyone from enjoying designer scents, but to help you shop with more awareness and confidence. We’ll talk about how branding, concentration, reformulations, and price often influence what you experience far more than the actual juice in the bottle. I’ll also explain why two fragrances with similar notes can perform very differently, and what really impacts longevity, skin feel, and overall quality. If you love fragrance but sometimes feel disappointed after a purchase — or you’re curious about what you’re actually paying for — this video is meant to help you make more informed, intentional choices. Whether you buy designer, niche, or indie, understanding how fragrance is made and marketed can completely change how you experience scent. ✨ This video is educational and consumer-focused. No gatekeeping — just clarity.