Creating a collage Corporate Laurel скачать в хорошем качестве

Creating a collage Corporate Laurel

Old paper pieces used as an artwork – connections, contrasts and atmosphere. Individual elements are arranged, moved, cut up, or superimposed until a creative core gradually emerges that authentically matches the brand. A collage promotes creative openness because it does not work toward a specific result from the outset, but rather approaches the essence of the brand by “sensing” it visually. Especially for brands with emotional, artistic, or cultural aspirations, a collage-based design process can pave the way to a logo that is not only functional but also identity-forming and expressive. The interplay of different image elements often enables a multi-layered visual language that stands out from classic, rationally developed logos.