How-to-Session “11 Essentials for Entering the German Market” - Key Takeaways 🚀 скачать в хорошем качестве

How-to-Session “11 Essentials for Entering the German Market” - Key Takeaways 🚀

During our How-to-Session last week we learned what truly drives B2B success in Germany and Berlin. Together with @GERMANTECH and their expert @Stefanie Schramm, we discovered practical insights and “Berlin tips” for turning interest into lasting trust in Europe’s most demanding market. Here are the top lessons learned from the session 👇 1. Buyers Self-Educate Before Sales 70–80% of the journey happens before first contact. Dense, structured info on your side is non-negotiable. Weak documentation = lost deal before the first call. Berlin tip: Tech teams research deeply; meetups amplify word-of-mouth (good or bad). 2. Privacy & Compliance Are Baseline GDPR, NIS2, AI Act readiness influence selection. EU/Germany hosting often required. Work councils join if employee data is involved. Berlin tip: Mobility, health, fintech sectors demand airtight compliance. 3. Local Proof before Global Fame German references convert better than global logos. Case studies must show KPIs, timelines, outcomes. Berlin tip: One Berlin case study = disproportionate trust. 4. Your Home-Market GTM Won’t Transfer GDPR limits outbound; double opt-in mandatory for inbound. Events matter: -300 trade fairs signal seriousness. Berlin tip: Community-led GTM works best The outcome: Success in Germany requires trust, compliance rigor, local proof, and a GTM built for German buying behavior. Berlin can be your best entry point — if you respect its sharp BS detector. 💬 Have you already started conquering the German market? Tell us in the comments when you’ve made it and share your #1 tip for others entering Germany! Big thanks to everyone who joined and contributed to the discussion — and to those who couldn’t make it: Find the Youtube-Link to the recording on the comments and learn about all 11 essentials! Stay tuned: More How-to-Sessions will follow in the new year!!