23me03 - HerbalGram: to Ensure Accurate Herb Information & Authentic & Sustainably-Sourced Herbs скачать в хорошем качестве

23me03 - HerbalGram: to Ensure Accurate Herb Information & Authentic & Sustainably-Sourced Herbs

Speaker: Mark Blumenthal We congratulate Mark Blumenthal on the 35th anniversary of the nonprofit American Botanical Council (ABC) and the 40th anniversary of its peer-review journal HerbalGram. Under his leadership, the organization has grown from an herbal education organization to one of the leading advocates and educators for the sustainability and authenticity of herbal materials. The Botanical Adulterants Prevention Program (BAPP) has seen ABC collaborating for over 12 years with leaders in the botanical field to help members of the herbal industry identify and select authentic herbal materials and avoid buying cheap, intentionally mislabeled fraudulent materials. Additionally, ABC’s Sustainable Herbs Program has inspired and educated responsible herb companies to access sustainable and regeneratively farmed botanical materials. Mark’s lively presentation will increase awareness of the positive progress in responsible sectors of the herbal community and how we, as herbal consumers, benefit from this progress.