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Naming A Business or Brand

Hey Team, In today’s video, we’re diving deep into how to effectively name a business or brand. Join me as I dive into: • The Importance of a Brand Name: Understanding why a brand name is critical to your brand's identity and public perception. • Story Behind 'Made By James': How I chose a name that provided flexibility and potential for growth. • Naming Strategies: Exploring different strategies for naming your brand, including practical examples like Spotify and North Face. • Tips for Naming: Practical advice on how to approach naming, from brainstorming to legal considerations. What You’ll Learn: • Why a good name is essential for brand identity. • Strategies and examples of effective brand naming. • Tips on creating a memorable and legally sound brand name. Featured Tools and Courses: 1. FREEBIE: Intellectual Property Guide - https://themadebyjames.com/intellectu... 2. Need help presenting your client's work? Check out our tool 'The Brand Style Guide Pack': https://themadebyjames.com/the-tools/... 3. Looking to get better at logo design? Check out the Logo Legends Course: https://themadebyjames.com/logo-legen... Timestamps: 00:00 Intro 00:09 The Brand Name 00:58 A Little Story 02:35 Where Should We Start? 03:24 Naming Categories 04:30 Founder 04:40 Descriptive 05:04 Fabricated 05:35 Metaphorical 05:57 Acronym 06:29 The Joiner 06:49 Foreign Friends 07:41 Tips & Tricks 10:25 Random Smile Sizzle 11:12 Important Considerations 13:35 Outro Recommended Books & Authors 1. Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler https://amzn.to/3SDPJL3 2. Hello, My Name is Awesome: How to Create Brand Names That Stick by Alexandra Watkins https://amzn.to/4ccoP3U 3. The Naming Book: 5 Steps to Creating Brand and Product Names that Sell by Brad Flowers https://amzn.to/3WBdtAR 4. Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier https://amzn.to/46zIKZm 5. Wordcraft: The Art of Turning Little Words into Big Business by Alex Frankel https://amzn.to/4da8spS 6. Brand Thinking and Other Noble Pursuits by Debbie Millman https://amzn.to/4ftXZqP 7. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath https://amzn.to/3WB2ozG Questions or thoughts? Drop them in the comments or email me at [email protected]. Sign up for our newsletter for weekly design insights at https://themadebyjames.com/newsletter. Enjoy the video! MBJ Follow me: Website: https://themadebyjames.com/ Instagram:   / made.by.james   LinkedIn:   / james-martin-3b594698   ------------------------------------------------------------------------------------------------------ *If you make a purchase through any of our affiliate links, we receive a small commission at no additional cost to you. This supports our mission to deliver quality education to you. Thank you for your support. #logodesigner #designeducation #graphicdesign #graphicdesigner #graphicdesigners #graphicdesigndaily #branddevelopment #branddesign #design #designer #visualidentity #brandidentity