Unit 6 - Customer Acquisition and Go-To-Market Strategy - Entrepreneurship скачать в хорошем качестве

Unit 6 - Customer Acquisition and Go-To-Market Strategy - Entrepreneurship

This video provides an overview of Unit 6: Customer Acquisition & Go-To-Market Strategy from my Entrepreneurship curriculum. In this unit, students move beyond financial projections to focus on how a business actually attracts and converts customers. Students learn how to think strategically about positioning, marketing channels, messaging, and call to action. Topics covered in this unit include: Identifying the right target audience Strengthening positioning and value propositions Choosing effective marketing channels Building social media and homepage mockups Understanding strong vs. weak calls to action Designing trade show materials and real-world brand presence Connecting audience → channel → message → action into one system Students apply these concepts directly to their own business ideas by: Rewriting their value proposition Creating a lead-generating social media post Designing a homepage mockup Improving a trade show booth setup Explaining their complete customer acquisition system This full unit is available on Teachers Pay Teachers and includes: Editable slide deck Student guided notes Application-based quiz and answer key Real-world build activities Ready-to-teach materials You can find the complete Unit 6 resource here: https://www.teacherspayteachers.com/P... This video is designed to support classroom instruction, provide a preview for teachers, or help students who were absent stay on track.