Freeformers Unplugged | AI, redundancies, and brand fallout: Block and BrewDog (S3, E2) скачать в хорошем качестве

Freeformers Unplugged | AI, redundancies, and brand fallout: Block and BrewDog (S3, E2)

We’ve been publicly critical of BrewDog in the past, so this is a fascinating moment to revisit what happens when a brand hits a real inflection point and the consequences land on people. We’ll explore what BrewDog’s situation signals about the relationship between culture, employer behaviour, and long-term brand value. We’ll also dig into Block, where AI sits much closer to the centre of the story, and what it means when a company frames workforce change through the lens of how AI is reshaping how businesses are built and run. Expect a distinctly Freeformers conversation: candid, opinionated, future-facing, and focused on the tension between commercial necessity and human impact, without pretending there’s a single “correct” way to handle it.