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In this episode, Brian Kateman shares his thoughts on celebrating wins, why longtermism could actually be a bad idea for the future of life on earth and more. Brian Kateman coined the term “reducetarian” to describe a person who is deliberately reducing their consumption of meat. In 2015, Kateman founded the Reducetarian Foundation, a not-for-profit organization dedicated to reducing societal consumption of animal products. He is the author of The Reducetarian Solution, The Reducetarian Cookbook, and Meat Me Halfway and is the lead producer of the documentary version of Meat Me Halfway released and streamed on Amazon Prime Video, Apple TV, Google Play, and more. He is a regular contributor to Fast Company, Entrepreneur, and Forbes, and his writings have appeared in The Atlantic, the Los Angeles Times, and the Washington Post, among others. Kateman lives in New Jersey with his wife Isabel and rescue dogs Tobey and Cooper." Chapters: 00:05 Introductions 03:34 Why is it so hard to get people to eat less meat? 07:05 How media shifts narratives 16:50 Terms: veganism Vs plant-based Vs Reducetarian 23:30 Longtermism - what is it and what does it mean for the future of life? 39:41 What solutions are there? 43:16 Goodbyes Follow Brian's work @reducetarian: https://www.reducetarian.org/ https://www.meatmehalfway.org/ https://www.forbes.com/sites/briankat... @Forbes #factoryfarming #longtermism #reduce