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Marketing Leadership in Practice

Most marketers are busy doing the wrong things at high speed. In this episode, Grant McKenzie — former CMO of Asahi Europe, with 27+ years building brands at Mars, SABMiller and Asahi — cuts through the noise on what actually works in marketing: the fundamentals most companies get wrong, the science that proves it, and why consistency beats creativity every time. Grant knows Romania from the inside — he spent three years here building Ursus Breweries into a market leader, and he's back now, working with Romanian businesses and sharing his experience through a new executive programme with Institutul de Marketing. If you want to go deeper, his Results-Driven Marketing Leadership in Practice programme is now open for registration at https://institutuldemarketing.ro/mark...