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Apps Everyone Used Until Ads Took Over The video discusses how once-beloved, truly free apps gradually turned into ad-filled, paywalled services, marking the end of the golden age of technology. In the early 2010s, apps like language learners, music players, and games were genuinely free, offering smooth and ad-free experiences. Over time, companies began adding ads, premium tiers, and restrictions, pushing millions to use ad blockers just to enjoy their apps again. The script highlights three major examples—CapCut, Google Play Music, and Twitter (now X)—to show how this transformation unfolded. CapCut, once a completely free editing app that empowered anyone to create viral videos, started charging for cloud storage, adding watermarks, and introducing Pro plans, effectively trapping creators who relied on it.