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Before self-publishing her first book, Stephanie Chandler decided to build an audience online. The success of that effort led to signing several traditional book deals, corporate sponsorships, major media coverage, product sales, and a variety of other opportunities. In this content-rich presentation, she shares proven strategies that you can use to develop a book marketing plan to reach your goals. You will learn how to: Identify and attract your ideal audience. Leverage your existing Community of Influence (and it’s likely bigger than you realize). Use content marketing tactics to increase website traffic and grow your email list. Create your own podcast interview tour. Optimize your Amazon presence to increase visibility and sales. This presentation includes real-world examples to inspire your journey. Whether you already have one, two, or twenty books to your credit, or you’re working on your first book, this session will introduce you to powerful strategies that will put your author career on the right track for success! ABOUT THE PRESENTER Stephanie Chandler is the author of several books including The Nonfiction Book Marketing and Launch Plan and The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, an annual event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, Writer’s Digest, The Writer, BusinessWeek, and Wired magazine.