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Скачать с ютуб Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim - Book Of The Month #13 в хорошем качестве

Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim - Book Of The Month #13 1 год назад


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Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim - Book Of The Month #13

Are you wading in shark-infested waters? Jumping through hoops to try to make your brand and business stand out in saturated markets? This is the premise behind red oceans, where competition is fierce, leaving the ocean bloodied. But what if there was a way to segment yourself and discover untapped markets where you can thrive? The Sidi.io team sat down to discuss Blue Ocean Strategy, a book on setting sail and discovering these untapped markets, coined "Blue Oceans". We discussed our favorite examples of brands who found their blue ocean, how to find a blue ocean, and the trials and tribulations of it.

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