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Women’s-Only Sports Bar Goes Broke… What! How?
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Women’s-Only Sports Bar Goes Broke… What! How?

I don’t know if you remember this gripping news back in August 2024 on the ABC, “The Ladies League: Australia’s first women’s sports bar built by the fans, for the fans”. Well, it turns out the women’s sport community didn’t support the venture as much as they had anticipated. The bar went broke five months after launch. According to the ABC article, “Rose Valente was tired of feeling judged for wanting to watch women's sports at traditional bars. Hundreds of fans flooded in, signing up for foundation memberships to have their names written on one of the upstairs walls…” Wouldn’t it be great to have the national taxpayer-funded broadcaster promoting your business on their news channel? I’m glad my taxpayer dollars are funding these ventures. “She hadn’t been able to get a bank loan for the bar — she was considered ‘too risky’”. No, that can’t be true! What does a bank know anyway? She said, “I have 100% faith that I’m going to, at the very minimum, get my money back: that’s how much faith I have in the women’s sport community.” Look, I’m not trying to put down this lady. She gave it a shot. Good on her. I mean, many of us go through life without ever pursuing our dreams out of fear of failure, or whatever else. At least she tried. But I would just say, by excluding half the population by only showing women’s sports, probably more than half the population in that many women are just not interested in sports, women’s or otherwise, then you’re setting yourself up for failure. There was a bit of a clue there when the bank (I presume “banks”, plural – I doubt she stopped at one) considered the venture “too risky”. If you look at their X account, “Women’s Sports & Dining with all-day kitchen. Welcoming anyone and everyone, rainbow emoji.” Well, not everyone, “18+ venue” – kids not allowed. Okay, I won’t hold that against them. But they’re obviously promoting their inclusiveness, and what better way to include everybody by only showing women’s sports! But an even better way to include everyone, if you scroll down, “These posts are protected.” Only approved followers can see their posts. The same trend appears on their Instagram account, “This account is private”. You see this sort of, I guess, censorship, with the likes of the ABC as well, where on their YouTube channel, for example, they almost exclusively forbid any comments. They just don’t want to hear what normal people have to say. The Ladies League also do not want to know what regular people think about their venture, because they know people will say bad things, because they know what they’re doing is divisive. Division by gender in this context is innately sexist, is it not? This applies to both men and women. Do you think the ABC would have promoted my men’s-only sports bar? No, not a chance, because they would see that as sexist. But the opposite, they gloriously promote. Look, people also say bad things about my channel, but I intentionally allow comments from everybody. We don’t solve hard issues by silencing views we don’t like. Actually, that just makes people hate you more. So these ladies might not be allowing you to comment on their social media, but you can certainly comment about them here. So they haven’t really stopped anybody from commenting, they just chose to bury their heads in the sand, I suppose. But of course, they can’t accept why it failed. They posted on Instagram, which I can’t see by the way, but it was reported that they said, “As a women’s sports bar, we excelled… While we knew going in, cost of living pressures have impacted how patrons spend, this is something we wanted to do for women’s sport visibility. We knew we had a fantastic product on offer, but unfortunately as a small business, we couldn’t hold on any longer to try any new approaches.” So basically, it wasn’t the idea that was the issue, it was cost of living pressures! What these companies don’t get, because of their gender and their views, they get so much free publicity. They claim that women are so hard done by, but yet, the likes of the ABC, CNN, Women’s Agenda, and so on, happily promote their cause. But despite this, their businesses still fail. It means, their business idea was not a good one. The bank said it was too risky, but she did it anyway. The bank was proven right. Pink and gender is not a business plan when it comes to sports bars. To me, this is a classic case of ideology getting in the way of commercial reality. You can’t force your ideology onto the market without facing a commercial backlash. A sports bar that excludes most sporting events because men are participating was always doomed to failure. You don’t bring about gender equality by discriminating against one of the genders. Ironically, if they were just a little bit more inclusive of men, they could probably have drawn in enough male customers to make their business viable. MUSIC Allégro by Emmit Fenn

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