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Matt Cooke: Design Thinking and Attention

In this conversation, Noah talks to Matt Cooke, Creative Director at Iron Creative, about the evolution of design in the context of changing consumer behavior, attention spans, and the impact of technology.  He emphasizes the importance of adapting to the new customer journey, leveraging data for effective design, and the challenges of managing design teams in a remote environment. The discussion also touches on the role of AI in design and the future of creative work, highlighting the need for designers to maintain their focus and creativity amidst these changes.