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In this episode of Transform Conversations, Dan sits down with Pam Barbato, Founder of Action Net Zero, to explore why ESG (Environmental, Social & Governance) is more critical than ever in 2025. From the post-Trump landscape and evolving global regulations to the power of community action and storytelling — Pam and Dan unpack what’s really driving sustainability in business today. Whether you’re a startup, SME, or corporate leader, this conversation offers practical insights on how to make ESG more than a box-ticking exercise — turning it into a force for transformation, resilience, and growth. 💬 In this episode: What ESG really means in 2025 Why sustainability is good for business The shift from compliance to culture How storytelling builds trust and action Collaboration between councils, universities & corporates The role of partnerships in driving net zero 🌍 About Our Guests Pam Barbato is the Founder of Action Net Zero, an award-winning initiative helping communities and businesses reduce emissions and drive real-world change through collaboration and communication. 👉 Learn more: https://actionnetzero.org Transform UK is a platform for exploring the future of business, technology and society — where leaders and changemakers share bold ideas to shape a fairer, more sustainable world. 👉 Subscribe for more: @TransformUK #ESG #Sustainability #NetZero #BusinessTransformation #ActionNetZero #PamBarbato #TransformUK #PurposeDrivenBusiness #ClimateAction #SustainableFuture #GreenBusiness #ESG2025 #CorporateResponsibility