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What does it take to refound a company and transform its culture? In this episode of the PHX FWD Founder Podcast, Gregg Scoresby sits down with Josh Turley, CEO of RTA Fleet, to discuss the leadership decisions that helped reshape a legacy software company into what they now call The Fleet Success Company. Josh shares the challenges of stepping into leadership, aligning teams around clear values, and why culture ultimately determines whether businesses succeed or fail. The conversation dives into the realities of rebuilding organizations, making difficult leadership decisions, and creating a culture that supports long-term growth. If you're a founder, operator, or startup leader, this episode explores what it really takes to transform a company from the inside out. In this episode, we explore... • What it means to refound a company • Why culture and values shape business outcomes • Leadership lessons from transforming a legacy software company • Building teams aligned around mission and purpose • The role of leadership in shaping company culture About the guest Josh Turley is the CEO of RTA Fleet, a fleet management software company focused on helping organizations improve operations and performance through technology and data. About PHX FWD PHX FWD highlights founders, operators, and leaders building companies in the Phoenix startup ecosystem. Follow PHX FWD / phx-fwd