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Tensie Whelan is Distinguished Professor of Practice at NYU Stern School of Business. Her 25 year career spans journalism, environmental nonprofits, and academia, and she's dedicated to proving that sustainability drives financial value. In this episode, she joins Jenn to explain why we need to reframe decarbonisation as innovation. The transformation toward sustainability creates opportunities to invent completely new products and processes that are better and cheaper. Useful Links: Follow Tensie on LinkedIn here: / tensie-whelan-937b7b11 Find out more about ROSI here: https://www.stern.nyu.edu/experience-... Read Tensie’s book recommendations: Embedded Sustainability by Chris Laszlo and Nadya Zhexembayeva: https://www.sup.org/books/business/em... Doughnut Economics byKate Raworth - https://www.worldofbooks.com/en-gb/pr... The Future in Sound podcast is brought to you by Re:Co, a tech-powered advisory company helping private market investors pursue sustainability objectives and value creation in tandem. -------------------- Interested in learning more about ESG and linking strategy to sustainability? Listen to more episodes of the Future in Sound, including interviews with Gillian Tett, Mark Carney, and Elsa Palanza: • Future In Sound -------------------- ► Listen to the podcast: https://pod.link/1533979691 ► To learn more visit our website: https://re.co.com/ ► Subscribe to the Future in Sight newsletter for more insights direct to your inbox: https://re.co.com/newsletter ► Subscribe to our channel: / @recoinsights -------------------- Follow us: ► LinkedIn: / recoinsights ► Instagram: / recoinsights -------------------- Produced by Chris Attaway Artwork by Harriet Richardson Music is by Cody Martin Music Credits: Pursuing Providence by Cody Martin: A1X1VOIXSIEKNVGQ The Great Barrier Reef by Cody Martin: EKGPPWQFPA6BCFWN Synesthesia by Cody Martin: C3G2GSYS0WOIXFLU #Sustainability #Decarbonisation #ESG #Innovation #FutureInSound