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200 years ago, people had time to process information slowly. Today, we're mentally overloaded and moving faster than ever. Daniel Kahneman's "Thinking, Fast and Slow" explains how our brains use two different systems to make decisions, which changes how effective marketing works. This video breaks down the psychology behind why modern design looks "empty" and why our 9-second attention spans demand a completely different approach to messaging and design. 📚 BOOK MENTIONED: "Thinking, Fast and Slow" by Daniel Kahneman KEY CONCEPTS COVERED: System 1: Fast, automatic, intuitive thinking System 2: Slow, analytical, effortful thinking How mental overload affects decision-making Why strategic simplicity works better than complexity ☆ Who am I ☆ NATI is a trusted marketing consultant for startup founders and small businesses. I help with go-to-market strategies when you're launching or struggling to gain traction. Let's stay connected: Connect on LinkedIn: / nataliya-kuznetsova Book a free consultation: https://www.natimarketing.com/marketi... Subscribe to my channel: / @natimarketing