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Israel Gasperin is a visionary entrepreneur, engineering scientist and the founder of Zentrela, a company dedicated to transforming cannabis research through advanced neurotechnology and AI. Under Israel’s leadership, Zentrela developed the Psychoactive Effect Level (PEL) metric, an innovative EEG-based measure capable of objectively assessing cannabis products’ psychoactive potency. By combining wearable EEG technology with AI-driven EEG analysis, the PEL metric provides cannabis producers, researchers, and regulators with a non-invasive and cost-effective way to quantify product effects and maintain quality control. #shorts #cannabiseducation #innovation At CannMed 25, Israel will share results from over 10,000 EEG scans of consumers using a wide range of cannabis products in his oral presentation titled “Cannabis Effect Research Driven by EEG Technology and Machine Learning” Watch Now: • Using EEG to Measure Psychoactive Potency ... During our conversation, we discuss: ⦿ How Zentrela’s wearable EEG technology got its start measuring drowsiness in truck drivers ⦿ The unreliability of consumer feedback with regards to cannabis product effects ⦿ How the PEL metric was created to measure the unique psychoactive effects of cannabis ⦿ How producers can use PEL to objectively measure the quality and effectiveness of cannabis products beyond cannabinoid percentages ⦿ Research findings that show THC% and PEL% are not directly correlated ⦿ And more! Thanks to This Episode’s Sponsor: @dentneurology