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In this episode of Loss Leaders, Ashley Herd, Founder and CEO of Manager Method and former Head of HR and General Counsel, explains how to build real manager effectiveness that drives performance and growth. She covers why one-time training fails, how ongoing feedback increases motivation, how to promote the right people into leadership, and how to give managers simple tools for hard conversations and real-life employee moments. HR leaders, founders, executives, and first-time managers will walk away with practical systems they can implement immediately to improve performance, retention, and team trust. 0:00 Welcome to Loss Leaders and Why Manager Effectiveness Matters 2:39 Meet Ashley Herd 3:43 Good vs Effective Managers 8:47 Feedback That Motivates and Drives Performance 12:27 Why One-Time Manager Training Fails 16:55 Getting Buy-In Beyond HR 20:02 Promoting the Right People Into Management 28:35 Supporting Employees in Real Life Moments 34:50 Building Trust Through Presence and Self-Awareness 40:25 Where to Start Improving Manager Effectiveness 46:23 Closing Thoughts