How Tania Racheal Naijuka Built a Multi-Million Reusable Diaper and Sanitary Pad Business in Uganda скачать в хорошем качестве

How Tania Racheal Naijuka Built a Multi-Million Reusable Diaper and Sanitary Pad Business in Uganda

In this episode of CEO Insights Uganda, we speak with Tania Racheal Naijuka, the Founder and CEO of Red Shield Limited – makers of reusable baby diapers and sanitary pads, right here in Kampala. From humble beginnings to building one of Uganda’s most impactful social enterprises, Tania is changing the narrative around menstrual poverty, health, sustainability, and women’s empowerment. In a country where access to sanitary pads and diapers remains a challenge for many families, Tania is demonstrating that local innovation can address global problems. In this bold and eye-opening conversation, Tania reveals how she built a business that fights poverty, protects the environment, and restores dignity to thousands of women and mothers. She breaks down the economics behind Uganda’s reusable hygiene industry, how she’s turning a female gap into an opportunity, and why the future of business in Uganda lies in purpose-driven entrepreneurship. If you’ve ever wondered if, or how, Ugandans can create global brands, how women can lead powerful businesses, or how sustainability can be profitable, this is the episode for you. You can reach Tania directly via +256788962888 or [email protected] Are you a Business Owner, Corporate Leader, or someone with a story others need to hear? We would love to feature you on our show! Contact us today via WhatsApp at +14692781138 or +256704233306. Episode Chapters 00:00 Intro 02:40 How the reusable diapers are designed 06:00 Reusable diapers vs nappies 08:30 Reusable diapers hygiene concerns 10:40 The type of feedback that she receives from her customers 12:41 How long the reusable diapers last 15:50 How she started making the reusable diapers 18:50 Getting connected to the Uganda Industrial Research Institute (UIRI) 23:20 Quality Control 24:20 Marketing strategies 29:30 Feedback from her family 31:30 Her first sale 33:30 The manufacturing process 37:00 Staff size 37:40 What makes these diapers better than other diapers on the market 38:40 Collaborating with Organizations 41:45 About the reusable pads 59:00 Theft concerns among the final users 1:03:00 Distribution challenges 1:09:15 Production capacity 1:11:30 Social worker, humanitarian, or businesswoman? 1:14:45 What has stood out for her since she started the business 1:19:20 Sales channels 1:20:00 Customer care process 1:23:30 Negative feedback 1:25:00 Impact of the Uganda National Bureau of Standards (UNBS) 1:26:00 On the future of the company 1:27:00 On mama kits 1:29:00 On requests for special needs kids and adult diapers 1:30:30 A message for the parents 1:33:40 How someone interested can support this social enterprise 1:35:20 The legacy she wants to leave Enjoyed the show? Leave us a Google Review by clicking this link: https://g.page/r/CafSlD2tp1QZEAI/review. CEO Insights Uganda with Herbert Rwabugahya is Uganda's number one business podcast. As the most watched and fastest growing Ugandan podcast, it continues to dominate the charts across YouTube, Spotify, Apple Podcasts, and every major streaming platform. Consistently ranked as the best podcast in Uganda, CEO Insights Uganda brings the country’s vibrant business and leadership landscape to life through powerful storytelling, raw success stories, and real-life insights that inspire action. At its core, CEO Insights Uganda is not just a podcast—it is the voice of Uganda’s transformation. Each week, host Herbert Rwabugahya engages in compelling, unfiltered conversations with Uganda’s most influential CEOs, startup founders, policymakers, investors, creatives, and visionaries. These are not scripted interviews; they are immersive dialogues that peel back the curtain on the innovations, failures, comebacks, leadership decisions, and strategic pivots that are shaping Uganda’s future. From Kampala to Gulu, from the diaspora to the boardroom, CEO Insights Uganda stands unmatched as Uganda’s number one business podcast for meaningful, relevant, and motivational content. Whether you’re searching for a “Uganda podcast,” “top Ugandan podcast on YouTube,” “Kampala business podcasts,” “East African entrepreneurship podcast,” or “CEO interviews Uganda,” this is the show that consistently delivers. If you’ve ever looked up content like the Lynn Ngugi Show, The Diary of a CEO podcast, The Ugandan Boy Talk Show, or wanted to know how to start a business in Uganda, you’ve now found your ultimate destination. CEO Insights Uganda is where Uganda’s best ideas meet Uganda’s brightest minds, creating a platform that educates, challenges, and empowers its listeners in every episode.