The Business Behind the Award: Kishah Langham’s Path to Instructor of the Year - The Staging Insider скачать в хорошем качестве

The Business Behind the Award: Kishah Langham’s Path to Instructor of the Year - The Staging Insider

If you are building a home staging business, struggling with pricing your staging services, or wondering how to move from “doing it all yourself” to leading a real company, this episode is for you. In this conversation, host Felicia Pulley talks with Kishah Langham, RESA Texas State President and 2025 RESA Approved Instructor of the Year for Staging to Sell, What Every Agent Should Know. Kishah breaks down exactly how she built and scaled her staging company, how teaching agents has grown her business, and why understanding the business side of staging is non negotiable. You will hear how she went from: Real estate agent and bed and breakfast owner To interior styling and design To running a fast growing vacant staging business with warehouse space, staff, and multistate projects Kishah shares clear insight on stager training, mentorship, pricing, storage, inventory management, and warehouse decisions, along with her perspective on virtual staging and AI tools for consultations and reports. Key topics in this episode include: Why staging education for real estate agents grows your client base How to fill your Staging to Sell, What Every Agent Should Know CE classes Turning CE students into ongoing staging and consultation clients Structuring your services: consultations, occupied staging, vacant staging, and design Moving from garage storage and units to shared space and a dedicated warehouse Working with movers as your staging assistants Shifting to Zoom consultations and using AI to streamline reports How to price your staging work for profit instead of copying competitors The real cost of inventory, racks, warehouse overhead, and taxes Why mentorship, RESA® chapters, and community matter for long term success Kishah’s advice is direct and practical for anyone serious about running a profitable home staging business. As she says, “If you don’t know how to run a business, you’re not going to be here long.” If you are a: New home stager looking for guidance on pricing and setup Established staging company owner ready to scale with a warehouse and a team Real estate agent who wants to understand professional staging better Stager interested in RESA, leadership, or becoming an approved instructor you will take away concrete ideas you can apply to your own business. Subscribe for more conversations on staging systems, business models, pricing, leadership, and RESA® education and resources. Episode 9 Chapters: 00:00 – The truth about passion and profit in staging 00:27 – Felicia welcomes Kishah Langham 00:57 – Winning RESA’s Instructor of the Year award 01:29 – Why teaching agents matters for stagers 02:20 – How Kishah fills classrooms and builds partnerships 03:52 – Converting classes into staging clients 04:10 – Consultations and service mix (vacant vs occupied) 04:57 – Why Kishah started with vacant staging 05:32 – How interior styling and wholesaling shaped her path 06:12 – From real estate to bed-and-breakfast owner to stager 06:55 – Going to staging school, design school, and studying feng shui 08:03 – Early obstacles: inventory and storage limitations 08:52 – Moving from garage to multiple storage units 09:54 – Break-ins, security challenges, and the push for a warehouse 12:26 – Building partnerships and shared warehouse experiences 13:39 – Getting the keys to her own warehouse 15:04 – Training movers to become staging assistants 16:45 – Install day: systems, workflow, and efficiency 18:28 – Hiring challenges and finding trustworthy help 20:00 – Scaling: staging 4–5 homes per week and expanding to new states 21:42 – Shifting operations: staging only Tuesdays/Thursdays, consultations via Zoom 23:33 – AI note-taking, efficiency, and freeing up time 24:42 – Why “every home deserves to be staged” 25:21 – Design projects, Belize expansion, and wholesale relationships 26:30 – Kishah’s stance on AI and virtual staging 27:52 – When virtual staging backfires: the bait-and-switch problem 30:46 – Pricing struggles across the industry 32:01 – Why business education matters for stagers 33:52 – Competitor pricing, overhead, and staying in your lane 36:44 – The danger of underpricing and not tracking numbers 38:14 – Running a business, not a staged version of one 39:52 – Warehouse organization, racks, and overhead 41:54 – Marketplace finds, sourcing storage racks, and saving costs 43:06 – Setting up a clean, functional warehouse 44:03 – Inventory volume and staying busy 46:03 – Favorite places to shop for staging inventory 46:57 – Becoming RESA Texas State President 47:52 – Why community matters more than competition 49:00 – Raising industry standards through education and connection 49:46 – Closing thoughts and subscriber reminder