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Most MSPs are stuck on referrals, random cold outreach, and what Laura Johns calls "spitball marketing," throwing things at the wall and hoping something sticks. In this session, Laura gives away the complete Dream 100 Sales Playbook. It's the same system The Business Growers uses internally and builds for clients to land bigger enterprise accounts in the MSP, IT, and telecom space. You'll get: → The 6-key framework for building a Dream 100 program from scratch → A 12-week outreach cadence you can copy this week → How to use podcasting as your #1 Dream 100 conversion tool → The "Five Mile Famous" strategy for becoming impossible to ignore → Custom audience retargeting for the cost of lunch → The exact CRM pipeline setup and Monday review process 📥 DOWNLOAD THE FREE DREAM 100 PLAYBOOK[INSERT PLAYBOOK LINK HERE] 📞 BOOK A STRATEGY SESSION WITH LAURA https://go.thebusinessgrowers.com/boo... - this needs a UTM (also URL is incorrectly spelled) 🎙️ Subscribe to the Get More MSP Leads Podcast on Apple Podcasts TIMESTAMPS: 2:19 — What is the Dream 100 Playbook? 9:09 — How your buyers actually make decisions (13-17 touches) 10:34 — The data: 208% more marketing-generated revenue 13:48 — Key 1: Building your Dream 100 list (the 14-column tracker) 17:26 — Key 2: The asset audit — what you need before outreach starts 20:30 — Key 3: The 12-week direct outreach cadence 22:27 — Why podcasting is the #1 Dream 100 tool 24:23 — Key 4: Digital air cover (retargeting + LinkedIn automation) 27:16 — "For the cost of lunch, your Dream 100 sees you everywhere" 28:49 — Key 5: Five Mile Famous — events and authority positioning 33:12 — Key 6: CRM tracking and the Monday pipeline review 36:00 — Your 48-hour action plan 🔗 Book a call with The Business Growers: https://go.thebusinessgrowers.com/boo... 💬 Drop your questions about MSP Marketing or MSP Sales Strategies in the comments. ABOUT THE BUSINESS GROWERS About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com #MSP #MSPMarketing #Dream100 #AccountBasedMarketing #ITSales #MSPSales #TelecomMarketing #B2BSales #EnterpriseAccounts #SalesPlaybook #ManagedServices #MSPGrowth