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DocuSign is shifting from e-signatures to an AI-enabled agreement management platform. CEO Allan Thygesen outlines product, pricing, GTM and AI economics investors should watch. Strategy pivot: moving from signature-only to an end-to-end, AI-enabled agreement lifecycle suite. Product progress: rapid rollout of AI features for extraction, search, playbooks and automated review. GTM changes: hybrid model—self-service for SMBs, consultative enterprise sales and partner focus. Pricing evolution: transitioning from envelope pricing to seat/platform and token-style AI meters, with associated complexity. AI economics & security: sharply lower processing costs make repository-scale use cases viable, while identity and fraud detection remain critical. Investor lens: monitor ARR mix, ARPU, gross margins, churn, sales cycles, R&D velocity and dilution. ------------------------------------------------------------------------ This video is brought to you by The Motley Fool. Visit https://fool.com/Invest to get access to this special offer. The Motley Fool Stock Advisor returns are 1,058% as of 9/26/2025 and measured against the S&P 500 returns of 188% as of 9/26/2025. Past performance is not an indicator of future results. All investing involves a risk of loss. Individual investment results may vary, not all Motley Fool Stock Advisor picks have performed as well. ------------------------------------------------------------------------