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Start Your FREE Trial NOW at https://www.listingstoleads.com/?yt Join our Live webinars: https://leadgenwebinars.com/ Scott Pierce walks through the FSBO module inside Listings-to-Leads and explains how to convert for-sale-by-owner homeowners into listings by offering value first. He starts by highlighting two ready-to-send database email blasts tied to the NAR pending home sales report for January 2026 (one for buyers and one for sellers/homeowners), showing how to copy/paste them into a CRM or send them directly through Listings to Leads, and how the emails drive people to a 100+ point home marketing plan. He then demonstrates creating an FSBO landing page for Fort Myers, customizing the background image and domain, and using the generated e-flyer, print flyer, postcards, door hangers, and scripts to get the offer in front of every FSBO via phone, text, email, door knocking, and direct mail. Scott shows how an FSBO homeowner requests tools through the landing page, how the lead and property details automatically populate in the account as an FSBO draft listing, and how the agent can approve and send the marketing tools (single property website, virtual tour, flyers, etc.) with minimal work—emphasizing that the tools are branded for the homeowner, not the agent. He recommends positioning the offer as a “draft version” to increase acceptance, explains how to use FSBO data sources like MyPlusLeads/REDX/Vulcan7/Zillow/Facebook Marketplace/Craigslist, and notes an affiliate-link method to obtain up to six months of back FSBO data during a free trial. He also covers using the FSBO PDF guide and stresses consistency, avoiding adversarial messaging with FSBO sellers, and being a helpful resource until they’re ready to hire an agent; he briefly notes a potential use case for mortgage brokers to support FSBOs with rate sheets and buyer pre-qualification. The session ends with reminders about using affiliate links, the benefits of team/broker accounts (including unlimited listings), and directing questions to the mastermind group. 00:00 Welcome + Why FSBOs Are a Goldmine (Listings-to-Leads Overview) 02:05 Quick Win: Send the NAR Pending Home Sales Email Blast Today 05:31 How to Copy/Paste the Email Into Your CRM (Links, Tests, Sending) 08:27 Why Market-Update Emails Convert to Listings (Positioning & CTA) 09:59 FSBO Toolkit Breakdown: Landing Pages, Free Marketing Tools, Guides 13:11 Live Build: Create Your FSBO Landing Page + Custom URL (Fort Myers) 17:15 Outreach Plan: Flyers, QR Codes, Calls, Emails & Door Knocking FSBOs 21:44 The Magic Moment: FSBO Submits Info → You Get a Lead + Auto-Created Assets 27:32 Approve & Deliver: Sending the FSBO Draft + Follow-Up Script 30:07 Partnering with a Mortgage Broker to Pre-Qualify FSBO Buyers 30:41 FSBO Landing Page Walkthrough: Find, Filter, and Use Marketing Tools 31:24 The Right FSBO Mindset: Add Value, Avoid Drama, Be There When They’re Ready 32:52 Lead Sources & Back Data Hack: MyPlusLeads/REDX to Find Old FSBOs 35:23 Outreach Script + Listing Presentation: Re-Engage Unsold FSBOs 38:13 Keep It Simple: Landing Page Tweaks, Forms, and Quick Customization 40:07 Offline Follow-Up: Door Hangers, Flyers, and a Multi-Touch FSBO Routine 40:55 The “Draft Version” Close: Double Your Yeses and Approve Tools Later 44:11 PDF Guide Follow-Up: Track Downloads and Add More Value 47:51 Door Knocking & Rapport: What to Say (and What NOT to Say) 52:46 Live Q&A: Adding Your Photo/Signature + Quick Setup Recap 55:03 Wrap-Up: Affiliate Links, Team/Broker Accounts, and Next Steps