Why View-Through Conversions are LYING to You (And What to Use Instead) скачать в хорошем качестве

Why View-Through Conversions are LYING to You (And What to Use Instead)

Are you scaling your ad spend based on "Vibes" or "Proof"? In this video, Wicked Reports founder Scott Desgrosseilliers breaks down the "Fantasy Football" problem with view-through conversions and why relying on them is a dangerous foundation for your budget decisions. If you’ve seen your in-platform ROAS go up while your bank account stays the same, this is why. 📥 DOWNLOAD THE GUIDE Stop guessing and start scaling. Get your copy of The Complete Guide to New Customer Acquisition here: https://drive.google.com/drive/search... 🔍 WHAT YOU WILL LEARN: What is a View-Through Conversion? A view-through conversion occurs when a user sees an ad, does not click, but later converts. While platforms claim 100% credit for these, Scott explains why you should "mute" this impact to 25% or 50% depending on where the ad sits in your funnel. The Proof Ladder Framework: To scale profitably, you need a hierarchy of data: Click-Based Attribution: The transparent gold standard. First-Party Data Matching: Syncing CRM and Order IDs with Click IDs. Cohort Analysis: Tracking 30, 60, and 90-day LTV back to the original click. Best Practices for Meta & Google Ads: Stop letting the platform define "truth." Learn how to use a mathematically sound approach to attribute revenue to unattributed, direct, or branded campaigns. Don't forget to download The New Customer Attribution Playbook that will show you how to fix attribution, train Meta correctly, and scale new customers profitably here https://drive.google.com/file/d/1bNys.... 📈 ABOUT WICKED REPORTS Wicked Reports provides multi-touch marketing attribution that tracks the entire customer journey. We help agencies and e-commerce brands identify which ads are actually driving new customers and long-term high-ROI revenue. Case Study Mentioned: See how OneCoreMedia used click-based attribution to scale Sweet Legs while reducing wasted ad spend. https://www.wickedreports.com/case-st... Subscribe for more data-driven marketing insights:    / @wickedreports   #MarketingAttribution #ViewThroughConversions #FacebookAds #GoogleAds #ROAS #EcommerceMarketing #WickedReports #CustomerAcquisition