Why is Hublot hated on? CEO Julien Tornare answers the tough questions... скачать в хорошем качестве

Why is Hublot hated on? CEO Julien Tornare answers the tough questions...

In this in-depth interview with Julien Tonare, the CEO of Hublot, the brand’s unique position, challenges, and future direction are explored. Tonare addresses the widespread criticism and “hate” that Hublot receives, attributing it largely to the brand’s disruptive and unconventional approach in the conservative Swiss watchmaking industry. He acknowledges early missteps, such as pricing for movements perceived as overpriced, but emphasises the remarkable progress Hublot has made in watchmaking quality and innovation over its relatively short 45-year history compared to centuries-old competitors. Tornare stresses that Hublot is a young, agile brand that dares to innovate in both product development and marketing, breaking traditional norms with new materials, designs, and partnerships in sports and entertainment. The interview highlights Tornare’s commitment to transitioning Hublot towards a catalogue built upon strictly in-house movements or premium bases like the exceptional Zenith El Primero. He underlines the importance of refinement, especially in the hand-finishing of movements, to elevate the brand’s technical prestige. The CEO also discusses the brand’s business model around limited editions, promising more meaningful and purposeful launches rather than opportunistic ones. He teases an upcoming revolutionary material that will redefine wristwatch ergonomics with a silk-like touch, reflecting his focus on not just aesthetics but also comfort and sensory experience. Community building is a priority for Tornare, who values direct client interaction and plans to enhance the Hublotista experience with exclusive events and stronger client engagement. He believes the brand’s celebrity ambassadors add value by creating desirability and emotional connection, but insists on authentic collaborations rather than superficial endorsements. Julien Tornare’s vision for Hublot is clear: to firmly establish it as a leading high-end watchmaker by 2030, known for its disruptive creativity, innovation, and fun spirit, distinguishing itself from classic, heritage-heavy brands. He promises exciting new products and a unique manufacturing facility focused on quality and client experience. Ultimately, Hublot is positioned not just as a watchmaker but as a vibrant community delivering emotion, innovation, and enjoyment. ------------------------------- https://www.hublot.com/ ------------------------------- 00:00 Introduction and brand background 00:26 Why Hublot is hated and misunderstood 01:28 Hublot's history and watchmaking progress 03:16 Julien Tornare's perspective on brand perception 06:13 Hublot's innovation and marketing strategy 07:15 In-house vs outsourced movements 09:13 Watchmaking quality and community engagement 10:15 Price justification and material innovation 12:07 Limited editions and brand dilution concerns 14:05 Material experiments and future innovations 15:33 Importance of ergonomics and watch feel 16:49 Rebuilding the Hublotista community 19:18 Celebrity ambassadors and brand balance 20:41 CEO's vision and brand future 23:48 Long-term roadmap and 50th anniversary plans 24:49 Final message: brand identity and customer experience ------------------------------- Read more articles: https://timeandtidewatches.com Shop: https://shop.timeandtidewatches.com ------------------------------- MB01OTIXZLPJ5VH INSTAGRAM @timetidewatches TikTok https://www.tiktok.com/search?q=timea... T+T Shop Instagram   / timetideshop