The Big Sell: Poppi's Acquisition by Pepsi скачать в хорошем качестве

The Big Sell: Poppi's Acquisition by Pepsi

The Big Sell: Poppi's Acquisition by Pepsi Summary: In this conversation, Reko Moreno and Maresa discuss the significant acquisition of Poppi by Pepsi, exploring the implications for the creator economy, influencer marketing, and the evolving landscape of e-commerce. They delve into the rise of the creator investor, the importance of authenticity in marketing, and the shift in consumer behavior towards live shopping and experiential retail. The discussion highlights the opportunities for creators of all ages and the need for brands to adapt to the changing market dynamics. Takeaways: Poppi's acquisition by Pepsi highlights the value of innovative brands. The creator economy is rapidly evolving, with new opportunities for creators. Authenticity in influencer marketing leads to better engagement and sales. Live shopping is becoming a significant trend in e-commerce. Brick-and-mortar stores are adapting to provide unique experiences. Older creators have a valuable perspective and purchasing power. Brands should consider long-term partnerships with creators for mutual growth. Data-driven marketing strategies are essential for success. The creator economy is projected to grow significantly in the coming years. Building community and connection is vital for brand loyalty. Sound Bites: "The rise of the creator investor." "Get online or get left behind." "Adults want to buy from other adults." Chapters: 00:00 The Big Sell: Poppy to Pepsi 02:24 The Rise of the Creator Economy 05:26 Authenticity in Influencer Marketing 08:17 Live Shopping: Lessons from Asia 11:24 The Future of Brick-and-Mortar Retail 14:16 Experiential Marketing and Community Engagement 17:34 Monetizing Everyday Products 20:18 The Acceleration of Brand Growth 23:29 Pepsi's Acquisition Strategy 25:17 Strategic Acquisitions and Market Dynamics 26:44 The Future of Live Shopping and SaaS Sales 28:10 The Power of Core Product Offerings 31:45 True Classic: A Case Study in Online Success 33:32 The Rise of the Creator Investor 35:25 Pay Transparency in the Creator Economy 37:03 Opportunities for Older Creators 39:01 Monetizing Real-World Experiences 41:21 The Expanding Creator Economy 43:49 Building Authentic Brand Partnerships Keywords: Poppi, Pepsi, creator economy, influencer marketing, live shopping, e-commerce, authenticity, brand partnerships, data-driven marketing, community