Скачать с ютуб Media monitoring story, from press to the Internet в хорошем качестве

Media monitoring story, from press to the Internet

What is media monitoring? More than just a buzzword, people have been monitoring the media for mentions of their brand (or themselves) since 1852. Next video: "How to increase engagement and get more followers on Twitter?"    • How to increase engagement and get mo...   #ChiaExplains is brought to you by BRAND24 — helping companies, agencies and individuals keep an eye on all things related to their brands with powerful media monitoring! Monitor your brand with BRAND24. Check it out here ➡️ http://bit.ly/31-BRAND24 __________ #ChiaExplains #Brand24 #MediaMonitoring #ChiaExplains the history of media monitoring, from press clipping to Internet monitoring: 00:00:17 What is media monitoring? ◼️ Who uses media monitoring? ◼️ What do they monitor? ◼️ Why do companies, agencies and individuals monitor the media? 00:01:08 Let’s dive into the history of media monitoring! 00:01:23 (1850’s) The beginning: creator + origin of media monitoring? 00:01:59 (1870’s) Press clipping: services develop as demand grows 00:02:24 (20th Century) Enter: radio + television monitoring 00:02:56 (1990’s) Enter: Internet monitoring 00:03:39 (21st Century) Advanced media monitoring tools like Brand24 (http://bit.ly/31-BRAND24) FINALLY arrive on the market! 00:04:16 How has modern day media monitoring changed and developed over time? Creator & host: Chia-Luen Lee Connect with me on social media (and say HI!): Chia on Instagram ➡️ http://bit.ly/Chia-Instagram Chia on LinkedIn ➡️ http://bit.ly/Chia-LinkedIn Chia on Facebook ➡️ http://bit.ly/Chia-Facebook Chia on Twitter ➡️ http://bit.ly/Chia-Twitter __________ Have you ever wondered about buzzwords like media monitoring, and how they actually became a thing? Check out this video for a quick review on the history and evolution of media monitoring! Hey guys, it’s Chia from Brand24 and today I want to talk about media monitoring! Media monitoring, as we know it today, is the practice of monitoring the media for publicly available mentions of a specific topic or keyword — this includes mentions found in: news sites, blogs, forums, social media, review sites, and a bunch of other sources. For example, a lot of influencers, celebrities and artists monitor the media for mentions of their name or personal brand, to see what their fans are saying about them. Entrepreneurs and businesses monitor mentions of their companies and products, to see how their customers like them. And PR specialists and digital agencies alike monitor mentions of their clients, to measure how people are responding to their campaigns. Media monitoring today is commonly used in reputation management, brand monitoring, market research, marketing campaigns, customer service, sales, and many other areas... To better understand the concept of media monitoring (like what it’s used for and how), let’s quickly go over the history and evolution of media monitoring! First of all, media monitoring has always been a thing; it’s just taken different forms during different stages of development. So, back in the day, before the Internet blew up, media monitoring was restricted to print media and it was known as “press clipping”. That’s because it was mostly about people looking through newspapers and the press for mentions of themselves, so that they could clip the articles. In fact, this is how the first media monitoring (or press clipping) agency came to be established, back in 1852, by a Polish newsagent based in London. When Romeike observed that a lot of actors, musicians and writers were going through his inventory just to look for articles mentioning themselves, he realized that he could turn this into a business by providing a press clipping service. Almost 30 years later, another notable press-clipping agency popped up. This one was based in Paris, and we can see the demand for media monitoring grow through the way that these agencies started to develop their services. While Romeike’s agency in London would provide his clients with newspapers and publications that contained mentions of their name, Alfred Cherie’s agency in Paris would collect the individual articles containing these mentions, and turn them into booklets for his clients. Once the 20th century rolled around, with the introduction of radio and television broadcasting, mass media no longer referred to just print sources. Press clipping agencies began to monitor media like radio and television for mentions. Of course, the methodology wasn’t exactly high-tech back then: instead of algorithms, agencies would have to watch and listen to radio and television transmissions, and then transcribe sections containing mentions for their clients. Monitoring radio and... ... MORE TIPS inside the video!