Forms of Populist Messaging скачать в хорошем качестве

Forms of Populist Messaging

In this lecture, we think about some key forms of populist messaging, focusing in particular on: (i) rhetorical strategies employed by populists being emotive language, using archetypal structuring of political messages, employing ‘us’ vs ‘them’, using personal insults, including conspiracism and the construction of a parallel reality, permanent electioneering, dog-whistling, and exaggeration as authenticity; (ii) Le Bon’s writing on appealing to emotion rather than addressing issues; (iii) Jungian archetypes and their relevance to political populism; (iv) Marco Morini’s discussion of exaggeration as the ‘language of the home’ employed by populist politicians; (v) the abundance and algorithmic nature of news today creating ‘echo chambers’; (vi) the alignment of populism with social media due to its simplification requirement and the outrage/exaggeration attraction. – This lecture is part of a larger course exploring populism: massolit.io/courses/political-populism?source=yt – MASSOLIT works with university academics to produce short video lectures in the arts, sciences, humanities and social sciences. It is available to schools and colleges on an institutional license as well as via private subscription: massolit.io/?source=yt