Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth скачать в хорошем качестве

Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth

"The big ‘aha’ moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization, that they were spending money on something with zero impact, can be both eye-opening and unsettling." – That’s a quote from Jeff Greenfield, CEO of Provalytics and a sneak peak at today’s episode. Today, we’re diving deep into one of the most critical challenges in modern marketing: measurement. How do you know if your marketing dollars are truly driving revenue? Are you making data-driven decisions—or just guessing? In today’s episode Smarter Marketing Measurement – Your Competitive Edge for Revenue Growth, Kerry is joined by Jeff Greenfield, CEO and co-founder of Provalytics. In this episode, Jeff and Kerry discuss: ✔️ Why most marketing measurement is broken—and how to fix it ✔️ The impact of upper-funnel branding and how to prove its ROI ✔️ How AI and machine learning are transforming attribution ✔️ How to align marketing and finance using a single source of truth Be sure to listen to the end where Jeff shares actionable steps to improve your measurement strategy today! Are you ready to take your marketing strategy to the next level! Let’s go! Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/ben-johnson/some... License code: C5AS4RTLQOJ7SOBI