Blending Art and Science: Joao Dias on Crafting Iconic Supercars скачать в хорошем качестве

Blending Art and Science: Joao Dias on Crafting Iconic Supercars

Joao Dias, designer of the McLaren W1, Elva, Artura and Range Rover Velar, shares his journey from his early days in Portugal to shaping some of McLaren’s most iconic vehicles. Known for his intellectual approach to car design, Joao explains the philosophy and process behind creating a car that balances beauty with performance, discussing his experience designing models like the McLaren W1. He talks about what separates true design from styling, the importance of sketching, mastering design tools, and using AI to expand creative boundaries while maintaining control and personal vision. The interview offers a rare glimpse into the world of luxury automotive design from one of the industry’s most innovative minds. In talk with Ben Strutt, Innovation & Strategy Leader. 2:58 - Personal Journey and Early Influences 5:36 - Design vs. Styling: Key Differences 8:10 - The Power of Sketching in Design 10:11 - AI as a Tool in Design 13:32 - W1: Synergy Between Design and Aerodynamics 16:31 - Designing for Different Audiences 18:42 - Final Call to Action GIFLondon #SPARX is a collection of short conversations and interviews showcasing fresh new ideas and novel thinking for the innovation community. proudly presented by Global Innovation Forum - one of the most respected global events on innovation, creativity, design and entrepreneurship.