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How To Create Segments in GA4

Analyzing your data is the key to understanding how your users are behaving on your website so that you could make informed decisions about your business strategy improvement. However, to be able to analyze exactly what you need, it is important to choose which data is important to you. Fortunately, GA4 has this great feature which allows you to segment your data efficiently. Today Sofiia is going to show you how to create segments in GA4 so that you can start diving into your data right away. #measure #tracking #ga4 #gtm #marketing #data #segments 🔗 Links: Google Documentation Links: Predictive Audiences https://support.google.com/analytics/... GA4 Segment Builder https://support.google.com/analytics/... 📚📚 Courses and Resources ⏬⏬ Join our premium membership for exclusive content 🦸♀️🦸♂️ https://bit.ly/measuremasters GTM, GA4, and GDS FREE Courses 💸 https://bit.ly/measureschool-courses Need Personalized Help? Contact Us 📞 https://bit.ly/measureschool-services 👍 FOLLOW US 👍 LinkedIn:   / measureschool   Twitter:   / measureschool   Instagram:   / measure.school   Facebook:   / measureschool   OUTLINE 00:00 - Introduction 00:17 - Comparisons in GA4 01:32 - Segment Comparison 03:07 - How to Apply a Segment 03:46 - Creating a Custom Segment 05:19 - User Segment vs Session Segment vs Event Segment 06:47 - Custom User Segment 10:43 - Building an Audience Based on a Segment 11:51 - Segments Limitations to Keep in Mind 12:22 - More GA4 Information