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Imagine a world where motorsports is sustainable. Where the tires on our race cars are made from a plant, not petroleum. That world is closer than you think, thanks to Guayule. In this video, we tour Bridgestone's Guayule farm and learn how this shrub-like plant is turned into rubber. Then we get to see the tires in action in Nashville, at the Music City Grand Prix. I learned so much while filming this video, and I'm so excited to share this amazing story. Thank you to Bridgestone for partnering with the NTT INDYCAR series and investing in Guayule, with the goal of a more sustainable future. -Dylan A little background on Guayule: The United States doesn't have a natural source of rubber, so we create synthetic rubber (with petroleum) or import it from other countries, spending roughly $2 billion a year. But that can all change with Guayule. Guayule is a drought-resistant, heat-tolerant woody desert shrub native to northern Mexico and the southwestern United States. It's not currently a commercial crop, so Bridgestone has invested in creating the first Guayule farm, creating the infrastructure and paving the way for other farmers to replicate and sell it as a commercially viable crop. The end goal is easy to visualize: independent farmers growing Guayule, creating a bigger supply of Guayule-made rubber, and creating more eco-friendly tires around the world. Because if Guayule rubber works on the track, it will work for our daily commuters. IndyCar has been dedicated to making this sport more environmentally friendly, like powering their cars with Shell's 100% Renewal Race Fuel or by recycling race fluids with Safety Kleen. But their investment in Guayule-made tires has the ability to not only make this sport more sustainable, but the world.