AI Is Rewriting Search. Are You Still Optimising for 2015? | E04 скачать в хорошем качестве

AI Is Rewriting Search. Are You Still Optimising for 2015? | E04

In this episode, Antonio Giugno, Global AI Thought Leader and Innovation Officer, sits down with Charlie Marchant, CEO of Exposure Ninja and international speaker on AI-driven search. As large language models reshape how information is surfaced, ranked, and summarised, traditional SEO is no longer the full picture. This conversation explores what it really means to be “found” in the AI era — when users don’t just click links but receive generated answers. Charlie shares insights on: How AI search differs from traditional search What LLM optimisation actually involves Why authority and clarity now matter more than keywords The risks businesses face if they misunderstand discoverability Whether SEO is evolving into something fundamentally different This episode is for leaders, founders, and marketers who want to understand how AI is changing visibility, credibility, and competitive advantage online. Takeaways: Search is evolving from a technical discipline to a strategic one. AI overviews are significantly impacting click-through rates. Businesses are adapting to AI search by evolving their strategies. AI is becoming a mainstay in search results, not just a supplement. The interactive nature of search is changing user behavior. Content quality and relevance are more important than ever in AI search. PR and online presence are crucial for visibility in AI-driven search. Copywriters must learn to leverage AI tools to remain competitive. The future of jobs may shift towards more strategic roles as AI takes over routine tasks. Businesses need to focus on sentiment and how AI represents them. 🔗 Connect with the Host Antonio Giugno – Global AI Thought Leader & Innovation Officer LinkedIn:   / giugno   🌐 Website: https://www.kumohr.com 🔗 Connect with the Guest Charlie Marchant – CEO, Exposure Ninja | SEO & AI Search Speaker LinkedIn:   / charliemarchant