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The retail environment is changing with the emergence of gen AI–powered agents—intelligent storefronts that discover, recommend, and transact on behalf of shoppers. In this new era of agentic commerce, two pathways are taking shape: business to agent (B2A), where external answer engines connect customers with products, and agent to consumer (A2C), where retailers deploy custom on-site agents using solutions such as AWS’s gen AI stack. In both journeys, trust and simplicity at checkout are key. Discover how AWS and Stripe allow for real-time transaction analytics, automated fraud detection, and tailored payment solutions—helping retailers convert product discovery into revenue while simplifying operations and boosting conversion rates. This presentation is brought to you by Stripe, an AWS Partner. Learn more: More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWSreInvent #AWSreInvent2025 #AWS