🎙️ Shelf Help Podcast: Cody Allen & Alex Bennet - Building the Next Big Pistachio Brand via C-Stores скачать в хорошем качестве

🎙️ Shelf Help Podcast: Cody Allen & Alex Bennet - Building the Next Big Pistachio Brand via C-Stores

On this episode, we’re joined by Cody Allen and Alex Bennet, Co-Founders of Joon Foods, the award-winning pistachio brand that’s gone from zero to roughly 1,500 doors in just seven months. Built on a 300-year-old family recipe and a modern, flavor-forward approach, Joon is showing consumers what pistachios “really taste like”. We get into the realities of formulation and R&D, how they approached finding the right manufacturing partner for a unique cooking process, and why they chose to start with just three flavors instead of chasing constant innovation. They also unpack their go-to-market strategy - from leaning into C-stores early (thanks to Cody’s family distribution background) to using Faire as both a revenue driver and an unexpected marketing engine. We talk pricing, velocity versus door count, grocery delivery platforms like Thrive and Hungryroot, and how they think about scaling without getting ahead of themselves. This is a tactical, in-the-weeds conversation about building a modern snack brand the hard way through distribution, data, and discipline. --------------- Episode Highlights: 🥜 Turning a 300-year-old family recipe into a modern CPG brand 🚀 Growing to ~1,500 doors in seven months via C-stores 🏭 Formulation, R&D, and finding the right manufacturing partner 🌿 Clean-label flavor strategy (no seed oils, no artificial flavors) 🎨 Brand identity, naming, and award-winning packaging design 💰 Pricing a premium product across channels 📦 Lessons from multi-generation food distribution 🛒 Using Faire as both a sales and marketing engine 📊 Velocity vs distribution and avoiding overexpansion 🔍 Snack brands and trends Alex and Cody are watching --------------- Table of Contents: 00:00 – Intro 01:06 – Origin story 04:05 – Formulation and R&D 07:08 – Finding and partnering with a co-packer 08:45 – Flavor strategy 12:49 – Brand identity, naming, and packaging design 19:49 – Pricing 22:52 – Lessons from Cody’s family distribution business 25:22 – Starting with C-stores 28:26 – Faire 29:15 – Grocery delivery 30:22 – Velocity vs distribution, Faire 41:02 – Brands and trends Alex and Cody are watching --------------- Links: Joon Foods – https://eatjoonfoods.com/ Follow Cody on LinkedIn –   / codyallen24   Follow Alex on LinkedIn –   / al   Follow me on LinkedIn –   / adam-martin-steinberg   For help with CPG production design - packaging and label design, product renders, POS assets, retail media assets, quick-turn sales and marketing assets and all the other work that bogs down creative teams - check out https://www.kitprint.co/