Ep. 119 Jennifer Louie Oon, DAX US, SVP of Sales on Audio’s Missing Middle and Monetization скачать в хорошем качестве

Ep. 119 Jennifer Louie Oon, DAX US, SVP of Sales on Audio’s Missing Middle and Monetization

Jennifer Louie Oon, Senior Vice President, Sales at DAX United States, shares her non-linear career path, why audio remains underfunded, and how premium ad-supported audio can unlock scale, measurement, and growth for brands and publishers. Takeaways Audio is underfunded largely due to education gaps and outdated measurement models. The missing middle in audio leaves key demos and local markets underserved. Host-read ads remain valuable because trust and opt-in listening drive attention. Expanding audio reach improves effectiveness beyond a few major streaming platforms. Better measurement will push audio spend closer to its share of daily consumer time. Chapters 00:00 Introduction to Jennifer Louie Oon and her background in audio 02:20 Building a career by prioritizing learning over titles 07:50 The missing middle problem in audio advertising 11:30 Why audio budgets lag behind TV and social 14:50 Why host read ads continue to perform 18:00 Programmatic audio and reducing friction for creators 21:30 What measurement changes mean for audio’s future